Our History
From kitchen-scale trust to a structured retail brand
The public Lakade Brothers story shows a brand that grew in two stages: first through family referrals, then through a more formal business and distribution setup.
Shuddhi begins at home
Public distributor profiles say the story starts in 2007, when Mrs. Swati Arun Lakade developed the first Shuddhi digestive and began sharing it with relatives, friends, and family members.
Repeat demand builds the first market
What began as a family product gathered traction through taste and repeat use, gradually moving from close circles into a wider local customer base.
The business takes a formal shape
The official public company profile lists Lakade Brothers as a partnership firm and shows a GST registration date of July 1, 2017, marking a more structured commercial phase.
A broader after-meal range emerges
Current public catalogues show the brand extending beyond the original digestive into sugar-coated fennel, sweet mukhwas, madrasi saunf, paan masala, and mouth-freshener categories.
Brand markers
What stays consistent across public profiles
Maharashtra roots
Public listings connect Lakade Brothers to Vita in Sangli district and a warehouse or depot presence in Chakan, Pune.
Built as a partnership
The official company profile presents the brand as a partnership-led business rather than a faceless packaged-goods label.
Growth through trust
Across public profiles, the most consistent theme is repeat buying driven by taste, familiarity, and family suitability.
The early story of Lakade Brothers is less about fast scale and more about a product earning trust table by table, family by family.
The through-line never really changed
Even as the business formalised, the brand story kept the same centre of gravity: familiar taste, daily use, and family comfort.
Family suitability
The public brand story keeps returning to one idea: Shuddhi was made for shared household use rather than a niche or specialist audience.
Digestive purpose
Lakade Brothers' story still revolves around after-meal ease, freshness, and digestion-led products that fit naturally into everyday routines.
Retail readiness
As the catalogue expanded, the brand also began presenting itself with more formal logistics, supply, and customer-service language.